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    您当前的位置 : 中国张掖网 >> 市外媒体看张掖 张掖甘州早酥梨网销俏全国 来源:中国甘肃网    0 人参与互动 2018年10月22日 09:28

      甘州早酥梨网销俏全国

      甘肃日报·每日甘肃网记者 齐兴福

      国庆长假后,一条消息让省农科院张掖节水农业试验站的职工们兴奋不已:8月以来,张掖电子商务创业园通过网络预售的形式,帮助该试验站销售甘州早酥梨11.5万公斤,销售区域覆盖全国31个省区市。

      “这确实是个好消息!”省农科院张掖节水农业试验站副站长王兆杰告诉记者,试验站共有甘州早酥梨2000多亩,但由于销售渠道不畅,每年收获时节都很发愁,“每斤最高卖1元钱,有时甚至只能卖到几毛钱”。

      甘州早酥梨皮薄个大,果肉酥脆爽口,在张掖周边享有盛誉,但由于宣传不到位,加上销售区域有限,长期“藏在深闺无人识”。今年夏天,张掖市商务局获知这一信息后,积极与张掖电子商务创业园对接,帮助打通甘州早酥梨网络销售渠道。张掖电子商务创业园组织专业人员进行市场分析后认为,甘州早酥梨市场潜力很大,遂以省农科院张掖节水农业试验站为试点,通过该创业园开通的各类网络渠道对这一产品进行包装宣传。

      8月初,甘州早酥梨接近收获期。张掖电子商务创业园适时在网络推出早酥梨预售活动,虽然每斤的定价达到1.6元,但全国各地的订单还是纷沓而至。8月26日,张掖市商务局为首批网销甘州早酥梨举行了发车仪式。

      “网络销售真的很棒,不但销售范围广、速度快,而且价格比原来高出60%。”王兆杰说。

      甘州早酥梨触网成功,也是张掖电子商务创业园自身发展遭遇瓶颈之后的一次成功实践。张掖电子商务创业园成立于2015年4月,是由张掖市政府打造的一个“政府+企业”“线上+线下”等多种方式融合的市级综合性电子商务创业创新孵化基地。起先,创业园由政府主导,提供免费场所,引入创业者。但由于缺乏科学的运营服务体系,引入园区的创业者各自为政,技术力量分散,很难形成聚集效应,创业园发展遭遇难题。2017年10月,张掖市政府通过政府购买服务的方式,面向全国招引创业园第三方运营服务商,张掖至翔电子商务有限责任公司脱颖而出,全面接管创业园的运营服务。

      一年来,张掖至翔电子商务有限责任公司整合园区内各类技术力量和潜在优势,持续完善园区服务管理机制,在创业园内建设完成运营服务中心、物流配送中心、网货仓储中心,并通过业务指导、技术培训等措施,帮助园区内企业创新创业。同时,积极拓展金张掖农优产品线上线下平台及窗口,在苏宁易购、阿里巴巴、京东等网络平台开发建设线上张掖特色馆,在上海、深圳、厦门三地开设线下张掖特产体验馆。目前,创业园内企业的电子商务业务覆盖农特产品、工业产品、文化旅游产品、电子软件开发、家政医疗服务等多个领域。电子商务模式也由过去单纯的平台网店销售向私人订制、积分兑换、众筹、分销等多元化格局发展。2018年上半年,张掖电子商务创业园网络销售额达到2.91亿元。

      张掖至翔电子商务有限责任公司总经理史思阳称,今年甘州早酥梨的触网成功,是一次非常有益的尝试。明年他们将扩大早酥梨的收购范围,让更多的早酥梨种植农户享受到电子商务带来的便利与实惠。

     

     

    编辑: 邓瑞

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